The Geico Motorcycle Guitar
Branded docu-feature for Geico, airing on social platforms and at trade shows, created to expand brand awareness for Geico motorcycle insurance and to entertain viewers. This segment documents the process of creating a custom guitar, designed for Geico by PRS Guitars. The custom Geico Motorcycle Guitar was given away to a lucky fan through a contest partnership between Geico and Guitar Aficionado Magazine.
Executive Producer, Writer