Play Like a New Yorker

Global design and branding agency Fitch was hired by the New York Rangers to strategically advise on 2019-20 brand positioning. This brand launch video for social media was created as a manifesto for the New York Rangers, hyping fans and creating awareness of their new mantra, “Play Like a New Yorker.”


New York Rangers


October 2019


Concept Development, Copy Editor, Post-Producer, Editor