The Sweater

Brand television commercial for the New York Rangers created to build emotion and excitement among fans, while maintaining brand awareness, after a strong 2019 NHL draft. This emotional :30 spot showcases the history and awe of the New York Rangers’ sweater, paying homage to the legends who donned it since 1926, and those privileged to wear it today.


New York Rangers


June 2019


Concept Development, Post-Producer, Editor