
The Sweater
Brand television commercial for the New York Rangers created to build emotion and excitement among fans, while maintaining brand awareness, after a strong 2019 NHL draft. This emotional :30 spot showcases the history and awe of the New York Rangers’ sweater, paying homage to the legends who donned it since 1926, and those privileged to wear it today.
Client
New York Rangers
Date
June 2019
Roles
Concept Development, Post-Producer, Editor